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Using the wrong colors renders your sign invisible.
Why—because color is a powerful communicator.
When used correctly, the right color combination on a sign can make you sit up and take notice.
So if you want your sign to make an impact, you must take color seriously as a design element. But choosing the right colors for a sign is often challenging.
Below are tips on selecting the right colors for your next sign.
Color Harmony Engages Us
Color harmony combines colors in an organized way that’s visual appealing. Visual harmony engages us and helps make things memorable.
Color disharmony, on the other hand, presents colors in a chaotic way that’s not visual appealing. Visual disharmony fails to engage us and causes us to reject the visual information provided.
Our brains reject what it can’t organize or understand.
Placing colors in harmony on a sign does three things for us:
All three things encourage visual harmony. That in turn makes the sign engaging and memorable. In short, it helps your sign make an impact.
Three Color Formulas For Harmony
Color formulas present color schemes in harmony. Numerous color formulas exist. The three described below are logical and useful:
This color formula uses any three colors side by side on a 12-part color wheel, such as yellow-green, yellow, and orange. Usually one of the three predominates.
This color formula uses colors directly opposite each other on a color-wheel, such as red and green. This color scheme creates maximum contrast and stability.
This color formula mimics nature, employing color the way it does. For example, red, yellow and green create a harmonious color combination—even if the scheme doesn’t fit into a technical formula for color harmony. It can be effective.
Color matters when it comes to designing signs. It’s a powerful communicator that can make a viewer sit up and take notice.