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Signs influence us all the time.
Often, they do it us without our even noticing it.
Look around. Signs are everywhere.
They tell you what food to eat, what clothes to buy, and what movies to see. They also tell you where to go, when to go, and how to go.
Signs are also powerful marketing tools.
You can use them to create awareness, increase visibility, and communicate a message. Used well, signs also drive sales and increase revenues.
But to do all this, signs must be well designed. That means they must combine the right design elements with the right message.
Below are 6 key design elements you need to consider when creating a sign:
Colors greatly influence a sign’s impact and visibility. Make sure you use the right colors on your sign. The best color combinations are text of either black, dark blue or red against yellow or white backgrounds.
Size is a dicey design element. Signs must be the right size to make an impact. If they’re too small or too large, they stand little chance of doing that. Size also has an impact on other design elements, like typeface.
If your audience can’t read the sign, it’s useless. So the font or typeface you use must be legible —especially if you want drivers to read it. Avoid cursive or novelty fonts. Instead, use sans serif fonts, like Helvetica or Ariel.
Images are powerful marketing tools. Be careful with them. They should make an immediate connection to your business in the viewer’s mind. Often, your logo is the best image to use on a sign.
An effective layout combines the right design elements with a sufficient use of white space to talk to audiences. Don’t crush things together. Space the wording and images out. Make your signs easy to read.